Privacy Policy – The Brand Collective

1. Introduction

The Brand Collective (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, The Brand Collective is the “Data Controller” of your personal information.

2. Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

Personal Data: Personally identifiable information, such as your name, email address, telephone number, and company name, that you voluntarily give to us when you register with the site, enquire about our services, or sign up for our newsletter.
Derivative Data: Information our servers automatically collect when you access the site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the site.

3. Legal Basis and Use of Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customised experience. Under UK GDPR, we use your personal data under the following legal bases:

Contractual Necessity: To provide the services you have requested, process invoices, and manage our business relationship with you.
Legitimate Interests: To improve our website, prevent fraud, and keep our site secure.
Consent: Where you have given us explicit permission, for example, to send you marketing emails or to track your usage via cookies.

Specifically, we may use information collected about you via the site to:

Create and manage your account or client profile.
Process your transactions and send you related invoices.
Email you regarding your account, order, or enquiry.
Monitor and analyse usage and trends to improve your experience with the site.
Notify you of updates to the site or our services.

4. Cookies and Google Analytics

We use cookies, web beacons, tracking pixels, and other tracking technologies on the site to help customise the site and improve your experience.

Google Analytics: We use Google Analytics to analyse website traffic and understand how visitors engage with our content. Google Analytics uses cookies to collect information such as your IP address, browser type, and pages visited.

We only place these analytics cookies on your device if you have explicitly consented to them via our Cookie Banner.

You can withdraw your consent at any time by updating your cookie preferences on our site or by clearing your browser cookies.

5. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, and customer service.
By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
International Transfers: Some of our external third parties (such as Google or email service providers) are based outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented, such as the use of specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

6. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

7. Your Rights

Under the UK data protection laws, you have specific rights regarding your personal data, including:

The right to access – You have the right to request copies of your personal data.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data.
The right to object to processing – You have the right to object to our processing of your personal data.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you.

If you wish to exercise any of these rights, please contact us at the email provided below.

Right to Complain: If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

9. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

The Brand Collective
Email: hello@thebrandcollective.net