The Collective.
Who We Are
We are two results-driven marketing consultants with a combined 25 years experience in scaling global brands. We bring big-brand thinking to businesses ready to grow, delivering strategic vision and flawless execution across fashion, hospitality, and travel.
Our Vision.
To empower brands to unlock their full potential through strategic thinking and meticulous execution. We believe every business deserves access to the same level of expertise that drives global success stories.
Our approach combines the strategic vision of a CMO with the operational excellence of a Head of Operations, ensuring that every campaign, every launch, and every initiative is built to scale.
Meet The Team
Nicki Capstick
Brand-first thinking.
Ex-CMO of PrettyLittleThing. Driving global growth through strategic brand positioning and data-driven marketing decisions.
Leonie Brown
Closing the loop.
Head of Operations. Execution excellence with a focus on operational efficiency and seamless campaign delivery.
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